Labrecque, L., Sohn, S., Seegebarth, B., Ashley, C. (2025): Color Me Effective: The Impact of Color Saturation on Product Efficacy, Journal of Marketing, online first, https://doi.org/10.1177/00222429241296392.

Sohn, S., Schnittka, O., Seegebarth, B. (2024): Consumer Responses to Firm-owned Devices in Self-service Technologies: Insights from a Data Privacy Perspective, International Journal of Research in Marketing, 41 (1), doi.org/10.1016/j.ijresmar.2023.08.003.

Seegebarth, B., Woisetschläger, D., Sohn, S., Frenser, V. (2024): Determinants of Consumers' Intentions to Reduce Air Travel, Journal of Travel Research, 63 (2), doi.org/10.1177/00472875231159044.

Sohn, S., Seegebarth, B., Woisetschläger, D. (2022): The Same Only Different? How a Pandemic Shapes Consumer Organic Food Purchasing, Journal of Consumer Behaviour, 21, 5, p. 1121-1134. https://doi.org/10.1002/cb.2060

Hagebölling, M., Seegebarth, B., Woisetschläger, D. (2021): Tactical Termination of Contractual Services – An Analysis of the Phenomenon and the Determinants, Journal of Business Research, 137, 170-181. https://doi.org/10.1016/j.jbusres.2021.08.015

Balderjahn, I., Lee, M. S. W., Seegebarth, B. (2021): Less Is More! The Rationale Behind the Decision-Making Style of Voluntary Simplifiers, Journal of Cleaner Production, 284, https://doi.org/10.1016/j.jclepro.2020.124802

Sohn, S., Seegebarth, B., Kissling, M., Sippel, T. (2020): Social Cues and the Online Purchase Intentions of Organic Wine, Foods, 9, 643-657. doi.org/10.3390/foods9050643

Balderjahn, I., Lee, M. S. W., Seegebarth, B., Peyer, M. (2020): A Sustainable Pathway to Consumer Wellbeing. The Role of Anticonsumption and Consumer Empowerment, Journal of Consumer Affairs, 54 (2), 456-488. doi.org/10.1111/joca.12278

Seegebarth, B., Backhaus, C., Woisetschläger, D. (2019): The Role of Emotions in Shaping Purchase Intentions for Innovations Using Emerging Technologies: A Scenario-based Investigation in the Context of Nanotechnology, Psychology & Marketing, 36 (9), 844-862. doi.org/10.1002/mar.21228

Balderjahn, I., Peyer, M., Seegebarth, B., Wiedmann, K.-P./Weber, A. (2018): The Many Faces of Sustainability-conscious Consumers: A Category-independent Typology, Journal of Business Research, 91, 83-93. doi.org/10.1016/j.jbusres.2018.05.022

Hoffmann, S., Balderjahn, I., Seegebarth, B., Mai, R., Peyer, M. (2018): Under Which Conditions Are Consumers Ready to Boycott or Buycott? The Roles of Hedonism and Simplicity, Ecological Economics, 147, 167-178. doi.org/10.1016/j.ecolecon.2018.01.004

Fritz, W., Sohn, S., Seegebarth, B. (2017): Broadening the Perspective on Mobile Marketing: An Introduction, Psychology & Marketing, 34 (2), 113–118 [Guest Editorial]. doi.org/10.1002/mar.20978

Peyer, M., Balderjahn, I., Seegebarth, B., Klemm, A. (2017): The Role of Sustainability in profiling voluntary simplifiers, Journal of Business Research, 70 (1), 37-43. doi.org/10.1016/j.jbusres.2016.07.008

Seegebarth, B., Peyer, M., Balderjahn, I., Wiedmann, K.-P. (2016): The Sustainability Roots of Anticonsumption Lifestyles and Initial Insights Regarding Their Effects on Consumers' Well-Being, Journal of Consumer Affairs, 50 (1), 68-99. doi.org/10.1111/joca.12077

Seegebarth, B., Behrens, S. H., Klarmann, C., Hennigs, N., Scribner, L. L. (2016): Customer Value Perception of Organic Food: cultural differences and cross-national segments, British Food Journal, 118 (2), 396-411. doi.org/10.1108/BFJ-07-2015-0235

Balderjahn, I., Buerke, A., Kirchgeorg, M., Peyer, M., Seegebarth, B., Wiedmann, K.-P. (2013): Consciousness for Sustainable Consumption: Scale Development and New Insights in the Economic Dimension of Consumers' Sustainability. AMS Review, 3 (4), 181-192. 
doi.org/10.1007/s13162-013-0057-6

Wiedmann, K.-P., Hennigs, N., Pankalla, L., Kassubek, M., Seegebarth, B. (2011): Adoption Barriers and Resistance to Sustainable Solutions in the Automotive Sector. Journal of Business Research (Special Issue on "Innovation, Diffusion, and Adaption"), 64 (11), 1201-1206. doi.org/10.1016/j.jbusres.2011.06.023

Wiedmann, K.-P., Hennigs, N., Pankalla, L., Kassubek, M., Seegebarth, B., Reeh, M.-O. (2010): Online Distribution of Pharmaceuticals: Investigating Relations of Consumers' Value Perception, Online Shopping Attitudes and Behaviour in an E-Pharmacy Context. Journal of Customer Behaviour, 9 (2), 175-199. doi.org/10.1362/147539210X511362

Wiedmann, K.-P., Hennigs, N., Seegebarth, B. (2010): Corporate Social Capital as Essential Driver of Corporate Identity: Impact Upon Stakeholder Perceptions and Transfer to Related Behaviour. Journal of Global Business Advancement, 3 (2), 112-132. https://doi.org/10.1504/JGBA.2010.033198

Hennigs, N., Wiedmann, K.-P., Seegebarth, B., Pankalla, L., Kassubek, M. (2010): The Influence of Consumers’ Risk Attitudes and Behavior on the Adoption of Online Banking Services. Journal of Marketing Trends, 1 (5), 7-16.

Fritz, W., von der Oelsnitz, D., Seegebarth, B. (2019): Marketing: Elemente marktorientierter Unternehmensführung, 5. Auflage, Kohlhammer, Stuttgart.

Hennigs, N., Seegebarth, B. (2015): Anti-consumption, in: Cooper, Cary L. (Ed.): Wiley Encyclopedia of Management, 3^rd Edition, Vol. 9: 1-2, Wiley.

Hennigs, N., Seegebarth, B. (2015): Anti-consumption, in: Cooper, Cary L. (Ed.): Wiley Encyclopedia of Management, 3^rd Edition, Vol. 9: 1, Wiley.

Seegebarth, B. (2011): Die multidimensionale Motivationsstruktur konsumentenseitiger Boykottpartizipation, Verlag Dr. Kovac, Hamburg.

Seegebarth, B., Sohn, S. (2025): Promoting Organic Food Purchases Through Self-Consciousness: A Structured Abstract, Proceedings of the 2025 AMS World Marketing Congress (AMS WMC), Dijon, France

Labrecque, L., Sohn, S., Seegebarth, B., Ashley, C. (2024): The Impact of Color Saturation on Potency and Efficacy Perceptions, Proceedings of the 2024 ACR (Association for Consumer Research) Annual Conference, Paris, France.

Pingel, R., Woisetschläger, D., Backhaus, C., Seegebarth, B. (2024): The Impact of Thought-World-Differences on University-Business-Collaboration – an Analysis on Collaboration Formation and Success. Proceedings of the 31^st Innovation & Product Development Management Conference, Dublin, Ireland.

Backhaus, C., Seegebarth, B., Tjandra, N., Aurora, B. (2024): Do Green Innovations Make a Difference for the Better? A Consumer-Based Perspective, Proceedings of the 17^th Global Brand Conference, Edinburgh, Scotland.

Frenser, V., Seegebarth, B., Woisetschläger, D., Robra-Bissantz, S. (2022): How Self- and Other-oriented Benefits and Sacrifices Shape Anticonsumption in Leisure Air Travel, Proceedings of the European Marketing Academy Conference, Budapest, Ungarn.

Pingel, R., Seegebarth, B., Woisetschläger, D., Backhaus, C. (2022): A Fresh Perspective on Academic Engagement: Exploring the Role of Partner- and Task-related Factors on Academic Engagement, Proceedings of the 2022 AMA Winter Academic Conference, Las Vegas, USA.

Backhaus, C., Seegebarth, B., Tjandra, N., Menon, P., Aurora, B. (2021): Signalling environmental impact through green innovations: A stakeholder-based analysis at the firm level, Paper Development Workshop Journal of Product Innovation Management, Boston, USA.

Labrecque, L., Ashley, C., Sohn, S., Seegebarth, B. (2021): The Impact of Color Saturation on Consumer Perceptions of Product Efficacy, Proceedings of the Association for Consumer Research 2021 Conference, Seattle, USA.

Hagebölling, M., Seegebarth. B., Woisetschläger, D. (2021): Tactical Churn of Contractual Services – An Analysis of the Phenomenon and the Determinants, Proceedings of the 2021 AMS Conference.

Sohn, S., Seegebarth, B. (2020): Private or Provided? Consumer Acceptance of Different Types of In-Store Mobile Self-Scanning Technology, Proceedings of the 2020 Global Marketing Conference, Seoul, South Korea.

Seegebarth, B., Sohn, S., Blankenberg, A-K. (2020): Structured Abstract: The power of consumers’ sustainable product purchasing, Academy of Marketing Science, Proceedings of the Annual Conference, Miami, USA.

Hagebölling, M., Woisetschläger, D., Seegebarth, B. (2020): Tactical Churn in Contractual Service Relationships: When Customers Break up Without Leaving, Proceedings of the European Marketing Academy Conference, Corvinus University of Budapest, Hungary.

Sohn, S., Seegebarth, B. (2019): Does Green Equal Green? Consumer Responses towards Different Shades of Green, Proceedings of the 50th Association for Consumer Research, 2019,  Atlanta, USA.

Seegebarth, B., Sohn, S., Fritz, W. (2019): How Does the Content of My Shopping Basket Contribute to My Well-being? Evidence from (Organic) Food Purchases, Proceedings of the 10^th EMAC Regional Conference, Saint Petersburg, Russia.

Sohn, S., Seegebarth, B., Kissling, M., Sippel, T., Fritz, W. (2018): Consumer Purchasing of Green Products: The Role of Social Presence in Online Retailing, in Gounaris, S. (Ed.), People Make Marketing: Proceedings of the 47^th EMAC Annual Conference, Glasgow, UK.

Jahns, M., Woisetschläger, D., Seegebarth, B. (2018): Never Trust a Stranger - Even if (s)he Is Beautiful? - How Attractiveness, Gender, and Role of Associates Influence Ridesharing Intention, in Gounaris, S. (Ed.), People Make Marketing, Proceedings of the 47^th EMAC Annual Conference, Glasgow, UK.

Knudson, D., Kalafatis, S., Kleiner, C., Seegebarth, B., Zahos, S., Detterfelt, J., Avazpou, I., Sandahl, K., Gorder, P., Ginige, J., Radermacher, A., Caballero, H., Gomez, H., Roos, M. (2018): 
Global Software Engineering Experience Through International Capstone Project Exchanges, Proceedings of the 13th IEEE/ACM International Conference on Global Software Engineering, Gothenburg, Sweden.

Seegebarth, B., Backhaus, C., Woisetschläger, D. (2017): How Emotions Shape Buying Intentions For Innovations Using Emerging Technologies, Proceedings of the 77th Annual Meeting of the Academy of Management, Atlanta, Georgia, USA.

Peyer, M., Seegebarth, B., Balderjahn, I., Lee, M.S.W. (2016): The role of consumer empowerment in the relationship between Anticonsumption and Consumer Well-Being, Proceedings of the ICAR symposium 2016, Melbourne, Australia.

Seegebarth, B., Balderjahn, I., Peyer, M., Wiedmann, K.-P. (2016): Who are Sustainable Conscious Consumers? A Segmentation Approach to Identify and Profile Patterns of Un-/Sustainable Conscious Consumers, in: Marketing Theory and Applications, Proceedings of the Annual AMA Winter Marketing Educators’ Conference 2016, Las Vegas, USA.

Sohn, S., Seegebarth, B., Schulte, M. (2016): Time to Entertain Digital Immigrants? Extrinsic and Intrinsic Motivations for Branded Mobile App Use – The Role of Digital Origin and Content Orientation, in: Marketing Theory and Applications, Proceedings of the Annual AMA Winter Marketing Educators’ Conference 2016, Las Vegas, USA.

Seegebarth, B., Peyer, M. (2015): Do Relationships Lead to more Sustainability? Identifying Sustainable Citizen-consumers and their Role to Promote Sustainability, Proceedings of the 23rd International Colloquium on Relationship Marketing (ICRM) 2015, Helsinki, Finland.

Peyer, M., Balderjahn, I., Seegebarth, B. (2015): Is the Voluntary Simplicity Consumption Style Truly Voluntary? Identification and Specification of a Downshifted Consumption Style from a Sustainable Perspective, Proceedings of the 44^th EMAC Conference 2015, Leuven, Belgium.

Seegebarth, B., Wiedmann, K.-P., Klarmann, C., Hernández, A. (2015): The Green Value: Measuring Cross - National Customer Perceptions of Organic Food, Poster presented at AMA Winter Marketing Educators’ Conference 2015, San Antonio, Texas.

Seegebarth, B., Peyer, M., Balderjahn, I., Wiedmann, K.-P. (2014): Are Consumption Opponents the Happier People? Insights into the Relationship Between Sustainable-Rooted Anti-Consumption Practices and Personal Well-Being, Proceedings of the 43^rd EMAC Conference 2014, Valencia, Spanien.

Peyer, M., Seegebarth, B., Buerke, A., Balderjahn, I., Kirchgeorg, M., Wiedmann, K.-P. (2014): Consciousness for Sustainable Consumption: Scale Development and New Insights in the Economic Dimension of Consumers’ Sustainability, Proceedings of the 2014 AMA Winter Marketing Educators’ Conference, Orlando, USA.

Sohn, S., Schulte, M., Seegebarth, B. (2014): How Do Men and Women Assess Branded Mobile Apps? A Comparison Between Hedonic and Utilitarian Apps, Proceedings of the 2014 AMA Winter Marketing Educators’ Conference, Orlando, USA.

Seegebarth, B., Peyer, M., Balderjahn, I., Wiedmann, K.-P. (2014): The Sustainable Roots of Anti-Consumption Lifestyles and their Impacts on Consumers’ Financial Well-Being, Proceedings of the ICAR symposium 2014, Germany.

Seegebarth, B., Wiedmann, K.-P., Behrens, S., Klarmann, C., Scribner, L. (2014): Customer Value Perception: Cross-National Preferences for Organic Food, Proceedings of the Global Marketing Conference 2014, Singapore

Klarmann, C., Seegebarth, B., Wiedmann, K.-P., Behrens, S. (2013): Green Consumption: Customer Value Perception of Organic Food Products, Proceedings of the 2013 Australia New Zealand Marketing Academy Conference (ANZMAC) Conference, Auckland, New Zealand.

Peyer, M., Buerke, A., Seegebarth, B., Balderjahn, I., Kirchgeorg, M., Wiedmann, K.-P. (2013): Development of a Measurement Model for Consciousness for Sustainable Consumption, Proceedings of the Corporate Responsibility Research Conference CRRC 2013, Graz, Austria.

Seegebarth, B., Peyer, M., Buerke, A., Balderjahn, I., Kirchgeorg, M., Wiedmann, K.-P. (2013): What does sustainable consumption really mean? A three-dimensional measurement approach, Proceedings of the AMS 16th Biennial World Marketing Congress, Melbourne, Australia.

Sohn, S., Schulte, M., Seegebarth, B. (2013): Branded Mobile Apps – A Multi-Dimensional View on Value-Based Drivers for Behavioral Intentions. Proceedings of the 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia.

Buerke, A., Seegebarth, B., Peyer, M., Balderjahn, I., Kirchgeorg, M., Wiedmann, K.-P. (2013): Consciousness for Sustainable Consumption: Conceptualization, Measurement and Empirical Validation. Proceedings of the 2013 AMA Winter Marketing Educators' Conference, Las Vegas, USA.

Seegebarth, B., Wiedmann, K.-P. (2012): Cultural Influences on Consumers Boycott Behaviour Toward Nanotechnology. Proceedings of the 2012 S.Net conference, Twente, Netherlands.

Wiedmann, K.-P., Seegebarth, B., Hennigs, N., Pankalla, L., Kassubek, M. (2011): A Customer Perceived Value Perspective on Motivations Underlying Boycott Participation. In: Noble, St. M.; Noble, Ch. H. (Ed.): Marketing 2011: Delivering value in Turbulent Times. Proceedings of the 2011 AMA Summer Educators’ Conference, pp. 117f.

Kassubek, M., Wiedmann, K.-P., Pankalla, L., Hennigs, N., Seegebarth, B. (2011): The Adoption of Sustainable Solutions in the Automotive Sector, Proceedings of the 10th International Marketing Trends Conference, Paris, Frankreich.

Wiedmann, K.-P., Seegebarth, B., Hennigs, N., Pankalla, L., Kassubek, M. (2011): Exploring the Boycott Phenomena From A Customer Value-Based Perspective: What Are The Reasons For Consumers Non-Consumption? Proceedings of the 2011 AMS World Marketing Congress, Reims, France.

Wiedmann, K.-P., Kassubek, M., Pankalla, L., Hennigs, N., Seegebarth, B. (2010): Green Solutions in the Automotive Sector: Exploring Consumer's Attitude and Risk Perception of Natural Gas Vehicles. Proceedings of the Korean Academy of Marketing Science Fall International Conference, Seoul, Republic of Korea.

Wiedmann, K.-P., Seegebarth, B., Hennigs, N., Aigner-Hof, T., Cortekar, J., Pankalla, L., Kassubek, M. (2010): Acceptance of Nanotechnology: A Risk-oriented Management Perspective to the Diffusion of Innovative Nanotechnology Products, Proceedings of the 2nd Annual Conference Society for the Study of Nanoscience and Emerging Technologies, Darmstadt, Germany.

Wiedmann, K.-P., Seegebarth, B., Hennigs, N., Pankalla, L., Kassubek, M. (2010): Motivation of Consumer Boycott: The Case of Nano-Technology. Proceedings of the 2010 Global Marketing Conference, Korean Academy of Marketing Science et al., Tokyo, Japan.

Wiedmann, K.-P., Hennigs, N., Kassubek, M., Pankalla, L., Seegebarth, B. (2010): The Adoption of Sustainable Solutions in the Automotive Sector: The Case of Natural Gas Vehicles, Proceedings of the 2010 Global Marketing Conference, Korean Academy of Marketing Science et al., Tokyo, Japan.

Wiedmann, K.-P., Hennigs, N., Pankalla, L., Kassubek, M., Seegebarth, B. (2010): Consumer Resistance to Green Innovations: The Case of Natural Gas Vehicles, in: Lee, M. S. W., Roux, D., Cherrier, H., Cova, B. (eds.): Anti-Consumption and Consumer Resistance: Concepts, Concerns, Conflicts, and Convergence, The University of Auckland Business School, New Zealand.

Wiedmann, K.-P., Hennigs, N., Seegebarth, B. (2009): Exploring Risk Attitudes and the Adoption of Online Banking Services. Proceedings of the 11th Quis, The Service Conference, Wolfsburg, Germany.

Wiedmann, K.-P., Hennigs, N., Seegebarth, B. (2008): Examining the Influence of Social Capital on Corporate Reputation, in: Brown, T.; Gurhan-Canli, Z. (Ed.): Marketing Theory and Applications, 2008 AMA Winter Educators’ Conference, 19 (2008), pp. 199 ff.