Digital Business Management
What is it?
In the bachelor’s program in Digital Business Management, you will experience the future of business! You will learn how companies function in the digital world – from purchasing and production to marketing and sales.
The focus is on the strategic use of technologies and the analysis of data to develop innovative business models. You will actively shape the digital transformation in various industries.
What can I do with it?
After graduation, a world of exciting career opportunities awaits you! Whether you choose to become a project manager, data scientist, or digital marketing expert, you’ll play a key role in helping businesses thrive in the digital age.
For degree-seeking students: detailed information on admission requirements, application deadlines, etc. can be found on the German Page.
Structure of the studies
The study plan provides an overview of the content and specializations covered in each semester. More detailed information on the course content can be found in the module handbook and the curriculum .
