Sales and Marketing Management

Are you looking for a master’s degree program in Sales and Marketing Management at a state university?

The Master of Science in Sales and Marketing Management is a unique opportunity to bring your skills in sales and marketing to the next level. Here you can develop your potential and lay the cornerstone for a successful future. Become part of this exciting journey and actively shape your own career!

Our program offers a unique combination of a cutting-edge curriculum, use of data and technology in sales and marketing, and practically oriented learning. Learn about the development and implementation of future-oriented marketing strategies so that you will always have a finger on the pulse of the times. 

A central aspect of this four-semester program is the integrated, application-oriented teaching of skills using hands-on projects, among other approaches. Due to the close collaboration with renowned practical partners, you will gain valuable practical and relevant experience, and will obtain a comprehensive understanding of the current challenges and opportunities in sales and marketing. 

The degree program is largely organized into small groups, which enables us to provide intensive advising and fostering of individual students. This personalized approach will not only strengthen your knowledge of the field, but will foster the development of your soft skills as well. Our committed teaching staff place great value on the personal and professional development of their students. 

The integration of data and AI into the marketing field is an essential aspect of the curriculum. You will receive insights into the application of current technologies and tools and through this will learn how they are revolutionizing sales and marketing at a strategic level. In addition, you will develop the ability to analyze large data sets and to derive valuable results from them for effective marketing strategies. 

This master’s degree program will provide you with optimal preparation for the challenges and opportunities in modern marketing, and will qualify you to take on professional and leadership positions in a wide variety of companies. 
 

The master’s degree in Sales and Marketing Management will qualify you for professional and leadership tasks in nationally and internationally active companies. We additionally focus on fostering start-up ideas even during your studies, and creating an entrepreneurial spirit. 

After having intensively addressed highly current topics, you will be exceptionally well prepared for the dynamically shifting challenges in sales and marketing. The practically oriented education, including collaboration with renowned companies and the implementation of hands-on projects, will not only provide you with in-depth theoretical knowledge, but with valuable practical experience as well. Additionally, the program will strengthen your analytical skills due to the emphasis on data- and evidence-based decision-making processes.

The ability to understand and apply modern technology and methods in sales and marketing will make you a valuable employee in a variety of industries and roles. You will be excellently equipped to be successful in a rapidly changing business world, whether in leadership positions in large corporations, in start-ups or consultancy firms. 
 

For degree-seeking students: detailed information on admission requirements, application deadlines, etc. can be found on the German page.