Sales and Marketing Management
What is it?
You have a first degree in economics of at least 6 semesters and are looking for a modern master’s program that will provide you with marketing and sales skills for specialist and management positions in companies of all kinds.
Our program will give you the opportunity to acquire the necessary competencies in a constructive and focused learning environment. Group work, joint projects with companies and case studies – firmly embedded in the curriculum – create a teaching environment that is both academically sound and application-oriented.
During the degree program, you will acquire varied skills and competencies. These include:
- data-driven marketing
- marketing strategies
- marketing and sales management
- marketing analytics
- problem solving and decision making
- leadership and communication
During your master’s thesis (six-month processing period), you will work empirically on practice-related research questions, partly in cooperation with national or international companies.
The degree qualifies students for doctoral studies.
What can I do with it?
The degree program is designed to qualify you to take on specialist and management tasks in companies operating nationally and internationally or to work in an entrepreneurial or freelance capacity.
You will be specially prepared for the requirements of the fields of sales and marketing.
For degree-seeking students: detailed information on admission requirements, application deadlines, etc. can be found on the German page.
Structure of the studies
The study plan provides an overview of the content and specializations covered in each semester. More detailed information on the course content can be found in the module handbook and the curriculum.
