Sales and Marketing Management

Master of Arts
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What is it?

With our master's degree program in Sales and Marketing Management, you will acquire in-depth marketing and sales knowledge to qualify you to take on specialist and management tasks in industrial, commercial and service companies or in government institutions.

Our programs offer you the opportunity to obtain the required skills in a pleasant learning environment. Joint projects with companies and the Institute for Strategic Market Analyses and Systems (ISMAS), case studies and simulation games illustrate how marketing instruments and other corporate divisions are connected.

The main areas of focus are:

  • electronic business,
  • marketing research,
  • product management and communication,
  • sales management,
  • international management.

What can I do with it?

The degree program is designed to qualify you to take on specialist and management tasks in companies operating nationally and internationally or to work in an entrepreneurial or freelance capacity.

You will be specially prepared for the requirements of the fields of sales and marketing.


For degree-seeking students: detailed information on admission requirements, application deadlines, etc. can be found on the German page.

Key facts

Study location

Wiesbaden, Bleichstraße/Bertramstraße Campus

Standard period of study

4 semesters

Main language of instruction

German - We offer courses in English for exchange students.

Accreditation agency


Commencement of studies

Winter and summer semester


Our i-Punkt at the Kurt-Schumacher-Ring Campus is there to answer all your questions about studying and applying.

You can contact ServiceCenter directly for further information on the degree program.