Sales and Marketing Management

Master of Arts

HSRM offers over 70 degree programs at five faculties:

All degree programs

The re-accredited program will start in the winter semester 2023/24.

What is it?

You have a first degree in economics of at least 6 semesters and are looking for a modern master’s program that will provide you with marketing and sales skills for specialist and management positions in companies of all kinds.

Our program will give you the opportunity to acquire the necessary competencies in a constructive and focused learning environment. Group work, joint projects with companies and case studies – firmly embedded in the curriculum – create a teaching environment that is both academically sound and application-oriented.

During the degree program, you will acquire varied skills and competencies. These include:

  • data-driven marketing
  • marketing strategies
  • marketing and sales management
  • marketing analytics
  • problem solving and decision making
  • leadership and communication

During your master’s thesis (six-month processing period), you will work empirically on practice-related research questions, partly in cooperation with national or international companies.

The degree qualifies students for doctoral studies.

What can I do with it?

The degree program is designed to qualify you to take on specialist and management tasks in companies operating nationally and internationally or to work in an entrepreneurial or freelance capacity.

You will be specially prepared for the requirements of the fields of sales and marketing.


For degree-seeking students: detailed information on admission requirements, application deadlines, etc. can be found on the German page.

Key facts

Study location

Wiesbaden, Bleichstraße/Bertramstraße Campus

Standard period of study

4 semesters

Main language of instruction

German - We offer courses in English for exchange students.

Accreditation agency

Internal accreditation

Commencement of studies

Winter and summer semester


Our i-Punkt at the Kurt-Schumacher-Ring Campus is there to answer all your questions about studying and applying.

You can contact ServiceCenter directly for further information on the degree program.