International Media Management

Bachelor of Science
Show content

Show content

What is it?

Media economy, design and technology are the three core elements of the bachelor's degree program International Media Management. These subjects are augmented by intercultural aspects, special management skills and language competencies required in international media markets. This combination of contents makes it an interdisciplinary media degree program that is consistently internationally oriented. Due to its international focus, this degree program will appeal to anyone interested in media who wants to learn how international cooperation works in the conception, production, and marketing of media and who can imagine working in a globally operating company after graduating.

In the first three semesters, the curriculum is based on the degree program Media Management, which has been successful for many years, supplemented by specific international content (e.g., international business, intercultural skills, media English, etc.). The courses in semesters four to seven are offered in English and deal with practice-oriented case studies from the media sector and selected focal areas from the fields of media economy, design, and technology, also taught in Wiesbaden by lecturers from international partner universities. The special feature of International Media Management is therefore that students acquire the necessary skills to manage international media productions and companies through direct contact with experts from abroad and while improving their English proficiency. Further important key skills are acquired through integrated projects and by working on case studies in small groups, as well as during internships at home and abroad.

The fifth semester is an integrated semester abroad, spent either at a partner university or another overseas university. The internship is scheduled for the sixth semester and should also take place abroad. The bachelor’s thesis in the seventh semester can be completed either abroad or in Germany (at RheinMain University of Applied Sciences) and should be written in English.

What can I do with it?

Thanks to their interdisciplinary, intercultural skills geared to international media markets, graduates of the International Media Management degree program can be employed in a wide variety of companies that develop, produce, or market media. Professional fields include, for example, positions with an international focus in:

  • innovative digital and interactive media productions,
  • digital and advertising agencies,
  • film, television, and digital motion image productions,
  • international IT companies or publishing houses,
  • strategy and management consultancies in the digital, IT and media sector,
  • telecommunications companies,
  • agency networks for corporate design and branding,
  • corporate communication and public relations.

Due to its international orientation, graduates can look forward to a career in a globally operating company in the media industry, or, equally possible, a career abroad.

For degree-seeking students: detailed information on admission requirements, application deadlines, etc. can be found on the German page.


Study location

Wiesbaden, Campus Unter den Eichen

Standard period of study

7 semesters

Main language of instruction

German and English

Accreditation agency

Internal accreditation. The seal of the Accreditation Council will be awarded following successful system accreditation.

Commencement of studies

Winter and summer semester


Our i-Punkt (information desk) ) at the Kurt-Schumacher-Ring Campus is there to answer all your questions about studying and applying.

You can contact Prof. Dr. Stephan Böhm directly for further information.