What is it?
Media economy, design and technology are the three core elements of the bachelor's degree program International Media Management. These subjects are augmented by intercultural aspects, special management skills and language competencies required in international media markets. This combination of contents makes it an interdisciplinary media degree program that is consistently internationally oriented. Due to its international focus, this degree program will appeal to anyone interested in media who wants to learn how international cooperation works in the conception, production, and marketing of media and who can imagine working in a globally operating company after graduating.
In the first three semesters, the curriculum is based on the degree program Media Management, which has been successful for many years, supplemented by specific international content (e.g., international business, intercultural skills, media English, etc.). The courses in semesters four to seven are offered in English and deal with practice-oriented case studies from the media sector and selected focal areas from the fields of media economy, design, and technology, also taught in Wiesbaden by lecturers from international partner universities. The special feature of International Media Management is therefore that students acquire the necessary skills to manage international media productions and companies through direct contact with experts from abroad and while improving their English proficiency. Further important key skills are acquired through integrated projects and by working on case studies in small groups, as well as during internships at home and abroad.
The fifth semester is an integrated semester abroad, spent either at a partner university or another overseas university. The internship is scheduled for the sixth semester and should also take place abroad. The bachelor’s thesis in the seventh semester can be completed either abroad or in Germany (at RheinMain University of Applied Sciences) and should be written in English.
What can I do with it?
Thanks to their interdisciplinary, intercultural skills geared to international media markets, graduates of the International Media Management degree program can be employed in a wide variety of companies that develop, produce, or market media. Professional fields include, for example, positions with an international focus in:
- innovative digital and interactive media productions,
- digital and advertising agencies,
- film, television, and digital motion image productions,
- international IT companies or publishing houses,
- strategy and management consultancies in the digital, IT and media sector,
- telecommunications companies,
- agency networks for corporate design and branding,
- corporate communication and public relations.
Due to its international orientation, graduates can look forward to a career in a globally operating company in the media industry, or, equally possible, a career abroad.
For degree-seeking students: detailed information on admission requirements, application deadlines, etc. can be found on the German page.
Wiesbaden, Campus Unter den Eichen
Standard period of study
Main language of instruction
German and English
Internal accreditation. The seal of the Accreditation Council will be awarded following successful system accreditation.
Commencement of studies
Winter and summer semester
Our i-Punkt (information desk) ) at the Kurt-Schumacher-Ring Campus is there to answer all your questions about studying and applying.
You can contact Prof. Dr. Stephan Böhm directly for further information.
The International Media Management degree programme is organised in modules and courses. A module is a teaching unit in which several courses are combined. A course is a teaching unit that is either held as a lecture for the whole semester, as an exercise (approx. 10 to 20 students), as a seminar-type class (approx. 15 to 20 students) or as a project (approx. up to 8 students).Learning outcomes are evidenced by different types of examinations, e.g. in the form of written exams, seminar or project work or certificates of successful participation. In addition, the credit points earned through participation, exams and project work are documented.
The International Media Management degree programme uses the tool Stud.IP to publish internal communications, scripts and documents for teaching purposes.
You can find a list of all classes that are taught in English here.
Information and communication technology
English for the media industry
Image- and sound technology
- M.A. Johannes Lüschow
- Stephan Baumann
Finance and Accounting
- Marcel Wohnig
In our new International Media Management programme we strive to build meaningful and relevant international relationships with academic guest lecturers. Within the Bachelor programme, we will regularly invite academics to teach short courses in English. If you are an academic with teaching experience at a university in a related field (e.g. Media Management, Media Economics, Media Design, Media Technology) and are interested in teaching short courses (case study courses or lecture with required stay in Wiesbaden between 2 and 4 weeks) at the RheinMain University of Applied Sciences, please fill out the short contact form below and we will get in touch with more information. We pay compensation for teaching and travel expenses.
A degree program is only truly international, if in parts completed and above all, experienced abroad. The International Media Management program includes a mandatory term abroad. Students will attend relevant courses at a chosen partner university and also complete an internship abroad or in an English-speaking organization.
In a world, where the subject areas of the International Media Management course are increasingly connected and important on a global scale, it becomes even more relevant to gain real life experiences in an international context. The mandatory term abroad will most definitely be a very valuable experience, not only for the academic development, but especially for personal development. Should you be thinking about taking up a career abroad or in an international oriented organization, the time abroad will for sure enhance your profile and increase your chances on the international job market.
„To this date the International Media Management programme has 17 partner universities. A number we‘re working to increase over the next months and years.“
By the time you venture out in term 5, the International Media Management course will have taught you all necessary skills, especially in the modules about "Language", "Intercultural Competences" and "International Management".
The term abroad can be completed either at an already existing partner university of the International Media Management program or, as a so called “Free Mover”, at a self-selected and recognized international university. For “Free Movers” there are a couple of steps that need to be taken to ensure that the program fits well, and necessary points can be credited.
We are continuously working on the expansion of our partner network, here is an excerpt of the list of our partner universities. Always keep in mind, that as a “Free Mover” you are not limited to the list of partner universities.
Partner Universities International Media Management
- Breda University of Applied Sciences (Breda, Netherlands)
- Artevelde University of Applied Sciences (Ghent, Belgium)
- Universidad Rey Juan Carlos (Madrid, Spain)
- FH Oberösterreich (Hagenberg, Austria)
- Kadir Has University (Istanbul, Turkey)
- Istanbul Bilgi University (Istanbul, Turkey)
- Konkuk University (Seoul, South Korea)
- Robert Gordon University (Aberdeen, UK)
- University North (Koprivnica, Croatia)
- Algebra University College (Zagreb)
- Vilnius Tech (Vilnius, Lithuania)
You can find more information about studying abroad, including information on scholarships and other financial support opportunities, on the webpages of the International Office.
International Media Management is one of the few courses offered at RheinMain university of applied Sciences, where a wide range of courses is taught in English. As International Media Management is a very new course (we only started in October 2022) not all our english taught courses have started yet. However, we will be able to welcome incoming students from now on, with our full range of courses available from summer 2023.
We have courses in the International Media Management curriculum such as Cultural Diversity in International Markets, English for the Media Industry and Intercultural Communication. International guest lecturers from abroad will be teaching as experts in their fields from summer 2023 - working through current topics and case studies in the areas of Design, Media Economy and Technology.
You can have a look through the full list of the International Media Management English-taught and self-taught course here. There are of course more general information for incoming students available on the webpages of the International Office.
Please do get in touch with us, should you be interested in joining us for your term abroad.
Programme lead International Media Management:
For questions about the programm's content
RheinMain University of Applied Sciences
Campus Unter den Eichen 5
D - 65195 Wiesbaden
First point of contact for programme related enquiries and contact for international matters and relations.
Student contact for international matters
Student and Intrernational Office:
General information and advice about studying, choice of programme and the application process.