Description of each semester

The "Screen Arts" Master's degree program consists of a total of 10 modules and has a standard duration of three semesters. The Master's program can be started in the winter and summer semester, as the contents of the first two semesters do not build on each other, but complement each other.


See also the study program plan. Detailed regulations are set out in the examination regulations.


The 1st semester focuses on design and technology.

Module 01: Communication & Branding

  • Creation of concepts and elements of corporate design and branding
  • Models and strategies for campaigning and branding
  • Global vs. local in the context of corporate and brand communication
  • Methods of analysing the communication of a brand
  • Cross-media content strategies

Module 02: Media Culture & Journalism

  • Platform economy and digital capitalism
  • Definitions, functions and effects of algorithmic systems
  • Journalism and platformisation
  • Identifying target groups and user needs
  • Artificial intelligence (AI) in media production and journalism
  • Investigative journalism

Module 03: Media Information Technology

  • Computer-protected technologies for processing media data
  • Use of combined technologies in the media industry
  • Consideration of the sustainability and resource efficiency of various technologies
  • Algorithms for the processing of media data
  • Fundamentals and concepts of artificial intelligence (AI) for media production

Module 04: Project & Research Studies 1
Here, the skills acquired in the areas of design, dramaturgy, technology, production management, project management, journalism and media are combined and put into practice.

  • Advanced production and recording techniques
  • Organisation and integration of image, moving image and audio files in a post-production environment
  • Advanced colour management (colour correction & colour grading)
  • Advanced motion design and compositing techniques


The 2nd semester also focuses on design and technological aspects.

Module 05: Content Creation & Direction

  • Consolidation of various dramaturgical terms and techniques
  • Expansion of skills in scenic writing
  • Development of dramaturgical analysis methods based on script excerpts
  • Exercise in authentic character development
  • Variant training of own material
  • Directing exercises, acting and dialogue work

Module 06: Conceptual Design

  • Use of creative methods in the conception and visualisation of moving image media
  • Training in artistic and creative skills using the latest software and hardware tools
  • Camera work, lighting design and filming organisation of own projects
  • Audiovisual storytelling in montage/editing/post-production
  • Experimental creative realisation based on media projects
  • Trailer production/opening credits for film productions
  • Use of animation, VFX and SFX in fictional media projects
  • Development and realisation of moving image productions and media installations

Module 07: Leadership & Innovation

  • Principles and understandings of personnel and team management
  • (Personal) time management
  • Project management and task allocation
  • Feedback culture and conflict management
  • Recruiting
  • Current trends in media production
  • Technological assessment for sustainable production techniques

Module 08: Project & Research Studies 2
Here, the skills acquired in the fields of design, dramaturgy, technology, production management, project management, journalism and media are combined and put into practice.

  • Technology trends
  • IT-based distribution of data in cinema, TV and streaming services
  • Remote production
  • Augmented reality production, 360 production, virtual reality production
  • Format development
  • Cross-media content strategies for campaigns and communication plans


The degree program concludes in the 3rd semester with the "Master's Project", a theoretical scientific project with application-oriented implementation.

Module 09: Portfolio/Reel

  • Development of their own artistic profile and self-presentation
  • Evaluation and targeted selection of artistic works
  • What work opportunities are available and how to apply
  • Film funding for your own productions
  • Networking in the creative industries

Module 10: Master's Project

  • Independent development on a scientific basis within the framework of a defined topic
  • Following the theoretical preparation of the topic, a practical realisation takes place
  • Presentation of the results of the Master's project and discussion in a colloquium


Would you like an even more detailed overview? Then take a look in the module handbook. Subject to change without notice.