Communication Design

Bachelor of Arts

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What is it?

Our society thrives on communication. Communication is everywhere. All around us, all kinds of messages are created that need to be delivered to the appropriate target groups. That’s where communications designers come in. They use creativity and design skills and draw on strategic, conceptional, and technological capabilities to ensure the different messages reach exactly the right places. Their role is to make sure the messages are received positively and are memorable. Communication Design students learn and refine all of the skills that are needed for this role. The degree program prepares students for the workforce – equipping them with what they need to find the right answers to the design challenges of our time, across all types of media.
There is no substitute for learning by doing – and intensive support is absolutely essential. That’s why student numbers each semester are carefully calculated, allowing this close supervision to be provided. In the first stage, all students participate in a common program that introduces them to the basics. The program familiarizes them with the various disciplines and creates awareness of what is needed for creative design. In the subsequent project-based component, students can pursue their specific interests. This allows them to develop their talents, specialize further, and work on bigger projects that integrate a range of media. These might include fields such as motion design, photography, interactive design, illustration, text, film, typography, and many more. Teamwork is always a big part of the degree program – just as it will be in the workplace later on. Generally speaking, we put a great deal of emphasis on practical relevance. This is made clear by the real-world tasks that are devised by and in cooperation with partner organizations from the worlds of culture, society, and business. The projects provide students with practical experience during their degree, calling for and fostering creativity, flexibility, and personal responsibility. Our international exchange program allows students to expand their cultural horizons, as well as their subject knowledge.

The degree program is structured into the following:

  • Program sections A + B (two semesters of fundamental principles)
  • Program section C (four semesters of project-based learning)
  • On-the-job training = internship (one semester)

During program sections A and B, all students study the same content. From program section C, the students are given a choice of project modules. This component is highly practical in nature. Students can expect to work on campaigns, animations, movies, spatial installations, and full exhibitions – and whatever else the elective projects may include. Students are also able to attend complementary production and theory courses.
The production modules cover technical aspects such as analog and digital design, storyboards, text, illustration, drawing, printing techniques, photo technology, and film and animation technology. The modules on theory cover communication theory, the psychology of perception, design and art history, conception and marketing, photography and film theory, start-up skills, law, finance and accounting, production, English for designers and other languages. Our students complete an internship module in study section C. The final project of the program is the bachelor’s thesis.

What can I do with it?

Communication designers think up and develop creative solutions: from the initial idea to the finished product. They plan media concepts and organize their implementation and production. This spectrum includes not only print, film and moving pictures, interactive media and event marketing, but also press and public relations. Creative professionals work in photo, film and television studios, in advertising and communication agencies, multimedia and design studios, in publishing houses, editorial offices as well as in companies in the field of art and culture and are now increasingly also found in specialized start-ups.


For degree-seeking students: detailed information on admission requirements, application deadlines, etc. can be found on the German page.

Key facts

Study location

Wiesbaden, Unter den Eichen Campus

Standard period of study

7 semesters

Main language of instruction

German - We offer courses in English for exchange students.

Accreditation agency

Internal Accreditation

Commencement of studies

Winter and summer semester


Our i-Punkt at the Kurt-Schumacher-Ring Campus is there to answer all your questions about studying and applying.

You can contact degree program’s office directly for further information.