After completing a Bachelor’s degree in Business Administration at the Baden-Württemberg Cooperative State University (DHBW) and a Master’s degree in Retail Management at Reutlingen University, she completed her doctorate on mental health in leadership. From 2015, she worked as a regional sales manager at ALDI SÜD for almost ten years. Since 2016, Maria Wiesmann has also held seminars at the Hanns Seidel Foundation in rhetoric and presentation. She has been a lecturer in the elective Leadership and Human Resources at the Baden-Württemberg Cooperative State University since 2023. Dr. Maria Wiesmann has been a board member of the business network Wirtschaftsjunioren Würzburg since 2025.
What aspect of your research fascinates you the most?
What fascinates me most about my research is the opportunity to shed light on exciting topics around key figures and the world of finance. I find it fascinating how we can gain a better understanding of economic correlations through data and analysis. It is very important to me to convey these topics that are often perceived as outdated in a lively and appealing way. I want to inspire students and show them that there are stories and opportunities behind the numbers worth discovering. I enjoy teaching the fun of these topics and creating a positive attitude about the topic of key figures.
What does “good teaching” mean to you?
For me, good teaching is a combination of practical knowledge transfer, active participation and respectful exchange. It is important to me that students not only acquire theoretical knowledge, but also get to apply this knowledge in real-life contexts. In our joint discussions, I would like to explore the topics in greater depth and incorporate the views of the students. I appreciate the dialog and the different perspectives that the students bring to the table. I strive to create a learning environment in which everyone feels comfortable and is motivated to actively participate. This way, we can grow together and learn from each other. I learn something new at every lecture.
What did you want to be growing up?
As a child, I dreamed of becoming a news anchor for the Tagesschau. The idea of passing on information in an exciting and understandable way inspired me even back then. In a way, my teaching job is my childhood dream come true. It is part of my job to pass on knowledge and encourage students to think critically and actively participate in discussions. I appreciate this opportunity because it brings me great joy to work towards a positive impact.
What do you enjoy doing in your spare time?
I find balance in nature. I particularly enjoy spending time hiking in the Alps with my husband. The fresh air and tranquility of the mountains help clear my head and recharge my batteries. As a member of the German Alpine Association, I am committed to preserving this beautiful mountain landscape.