Wiesbaden Business School Incoming Students

How do you teach the creativity and teamwork of real-world marketing within a single class session?
In the course “Internationalization Strategies in Marketing”, taught by Professor Tatjana Steusloff at Wiesbaden Business School, students experienced exactly that through a fast-paced and highly interactive Promptathon.

This semester, the class collaborated with the German natural cosmetics company boep, challenging students to develop a digital marketing strategy tailored to the brand. The Promptathon was supported by Alexander Kaib of the university’s TeachingLearningCenter (LLZ), with a briefing of the university’s own AI tool as well as an introduction to prompting. In mixed teams of seven, made up of international as well as German students, the students were given just 60 minutes to complete their task. Working exclusively with the university’s own AI tool, students were asked to develop a suitable digital communication initiative as well as fitting personas for the company boep. This included the challenging tasks of generating fitting AI-based images as well as preparing a visually coherent presentation that aligned with boep’s branding.

The limited time frame, strict reliance on the university’s own AI resources, and the requirement to combine creativity with brand authenticity created an exciting, high-pressure environment.
Students had to collaborate efficiently, divide responsibilities strategically, and make rapid decisions, which created a real world setting of modern marketing teams navigating tight deadlines and limited capacities.

The Promptathon also gave participants hands-on experience in exploring how AI can function as a practical tool within the creative process. From structuring ideas to drafting content and visualizing customer personas, students learned how AI can support complex tasks, while still challenging critical thinking.

In the end, the winning team had the unique opportunity to present their concept directly to Tilman Kreuder, CEO of boep. Notably, the team’s final presentation was delivered by an international student, highlighting how exchange students can actively participate in hands-on projects, apply their skills in real-world settings, and gain valuable practical experience for their future careers.

Events like this Promptathon highlight the value of experiential learning at Wiesbaden Business School. By combining academic theory with real corporate challenges and modern technologies, students gain insights that prepare them for the dynamic realities of the global economy. 

We are delighted to introduce you to some of the most popular places in Wiesbaden, chosen by our new students. These places are not only beautiful, but also full of stories, memories and personal meaning.

From interesting museums they discovered by chance on their first stroll through the city, to quiet parks recommended to them by new friends, to lively cultural corners they discovered at local events - each place has something special that makes it stand out. Our new incomings tell us what makes these places so unique and why they have quickly become part of their everyday lives in Wiesbaden.

Join us as we explore the city through their eyes and discover the hidden treasures that make Wiesbaden a home.

The first place we visit is the Landesmuseum Wiesbaden. Hania from Poland is impressed by the life-size stuffed animals, especially the bear. Surrounded by antique sculptures and beautiful paintings, she loves the atmosphere of the museum. Hania is eager to return to see the famous painting "The Fate of Ophelia", which is linked to a song by Taylor Swift and has made the Landesmuseum Wiesbaden even more famous.

There is a place in Wiesbaden that has a special meaning for our incoming Idrees , a place where the city seems to breathe and slow down. He always talks enthusiastically about the area around the Hessisches Staatstheater, admiring its beautiful architecture and the calm aura it exerts on the surrounding streets. Whenever Idrees passes the theater, he has the feeling that the city is becoming softer and almost more beautiful.

Directly behind it is a small park with a gently flowing stream. He often sits by the water and watches the ducks swim and play with each other. It's a simple scene, but it always lifts his spirits.

One of Minh-Quan Le 's favorite places in Wiesbaden is the State Library. Being from Vietnam, he is familiar with study corners in cafes or special learning centers where students usually pay for a specific time slot. In contrast, he has found that such paid study spaces are less common in Wiesbaden.

The State Library offers a suitable alternative. It is quiet, clean and provides an environment that encourages concentration and productive learning. For him, it has become a reliable and comfortable place to work, which plays an important role in his daily routine.

Chris from South Africa names the Evangelical Market Church as one of his favorite places in Wiesbaden. He appreciates its impressive Architecture and the calm atmosphere that surrounds this place. For him, it is simply a beautiful place that stands out from the city.

Whether he passes it on a walk or lingers for a moment in the square, Chris finds that the church adds a special character to Wiesbaden's city center. It has become a place he often returns to and appreciates for its peaceful aura.

For Yahya , the Nero Valley is one of the most unforgettable places in Wiesbaden. He associates many positive experiences with this area and appreciates the clear, open views that the valley offers. It is a place he often returns to, both for the familiar surroundings and the peace and quiet he finds there.

These personal impressions show just some of the many special places Wiesbaden has to offer. From quiet parks and inspiring learning spaces to historical sights and hidden corners, the city is full of places waiting to be discovered. There is something new to discover every time you visit - and there are still countless exciting places waiting to be explored.