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Deep tech in the lecture hall

Eine Gruppe von elf Personen steht vor einem Gebäude. Sie lächeln und tragen lässige Kleidung. Hinter ihnen ist eine große Glasfront mit reflektierenden Fenstern zu sehen. Es ist ein sonniger Tag, und die Atmosphäre wirkt freundlich und einladend.
Die Studierenden mit Prof. Dr. Dennis Albert (3.v.l.) an der TU Darmstadt.
Eine Gruppe von fünf Frauen steht vor einer großen Präsentationsleinwand, auf der der Titel „Future Meat Alternatives: Screen Meat - From Lab to Market“ zu sehen ist. Sie diskutieren über alternative Fleischprodukte aus dem Labor. Ein Laptop ist auf dem Tisch vor ihnen platziert.
Vor etwa 60 Teilnehmenden präsentierten die sieben Teams ihre Geschäftsmodelle, Go-to-Market-Strategien und Finanzierungskonzepte.
Fünf Frauen stehen in formeller Kleidung vor einem Präsentationstisch, während auf einer Leinwand der Titel "Wie 3D-gedruckte Ultraschallwandler das Production Line Sensing verändern" zu sehen ist. Die Szene vermittelt eine professionelle Atmosphäre einer Präsentation oder Konferenz.
Sieben Teams mit jeweils 4-6 Mitgliedern bearbeiteten die vier Forschungscases.

Master's students at Hochschule RheinMain analyze research results from TU Darmstadt and evaluate their chances on the market.

With a new joint teaching project, the Wiesbaden Business School faculty at Hochschule RheinMain (HSRM) and TU Darmstadt are combining cutting-edge scientific research with business expertise. The goal is to find ways in which technological innovations do not remain in the laboratory, but find their way into practical experience as products and business models.

Master's students from Hochschule RheinMain's Sales & Marketing Management, Digital Business Management and Health Care Management degree programs analyzed real research projects from TU Darmstadt - including biomedical printing technology and measurement and sensor technology - and assessed their chances of entering the market.

Prof. Dr. Dennis Albert, Professor of Marketing Management at the Wiesbaden Business School, initiated the format. For him, the collaboration is the result of a longer development: "The TU has an incredible amount of IP (intellectual property) - and we need real cases for our teaching. That was a great fit." The idea emerged from several years of discussions between Albert, the RheinMain StartUpLabs at HSRM and the HIGHEST innovation and start-up center at TU Darmstadt. This resulted in a teaching concept that combines practice-oriented business education with real research.

Close cooperation with research

The four-hour required elective was implemented for the first time in the winter semester 2025/26. Seven student teams worked closely with the research teams of Professor Dr. Andreas Blaeser (BioMedical Printing Technology, TU Darmstadt) and Professor Dr. Mario Kupnik (Measurement and Sensor Technology, TU Darmstadt). The project was accompanied by experts from the HIGHEST Innovation and Start-up Center, the RheinMain StartUpLabs and external experts from the deep tech scene and financing practice.

The highlight of the semester was the pitch day on January 19, 2026, where the students presented their market strategies, business models and financing plans to around 60 participants. The results were convincing both academically and in terms of business management - several students are already thinking about start-ups.

Due to the positive response, the teaching project will be continued and expanded in the future. The collaboration shows how interdisciplinary work between business and Engineering Sciences can promote the implementation of research results in marketable innovations.

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Contact

marketing-wbs@hs-rm.de