Study organization
As part of the degree program, students acquire comprehensive skills that prepare them for a wide range of challenges in the field of media management.
Specialist skills: Management, media productions, design and technology, practical application, digitalization, sustainability
Graduates manage strategic and operational processes in companies and media channels and make well-founded decisions. They design, produce and manage media content. They apply the concepts and methods they have learned in practice. They analyse and solve challenges in media management with a focus on digitalization and evaluate sustainability aspects in a well-founded manner.
Methodological skills: Methods, scientific work, languages
Graduates apply methods from management, design and technology to make decisions. They write scientific analyses and use empirical methods. They communicate confidently in English in specialist contexts.
Social and personal skills: Ability to work in a team, ability to deal with conflict, communication
Graduates work purposefully in interdisciplinary teams, both in presence and at a distance. They discuss and resolve conflicts professionally. They present and communicate information competently. They organize themselves effectively and manage stress. They set themselves individual learning goals and reflect on them self-critically. They design work processes professionally and assume social responsibility.
Quality and practical relevance are top priorities for teachers, employees and students. For this reason, the courses and framework conditions in the Media Management degree program are regularly evaluated. In addition, continuous surveys of graduates are carried out. The results of these evaluations are crucial for the adaptation and further development of the degree program and its offerings.