Media Management
What is it?
The Media Management program focuses on management and includes training in design and technology.
What to expect:
- Basics in media economics, law, media research, information and communication technology, media technology and design
- Specializations: “International Media Management”, “Interactive Media & User Interfaces” or “Motion Image & Sound”
- Strong emphasis on practical experience through project studies and a compulsory internship
- Mobility window to study abroad for a semester
What can I do with it?
You have access to a wide range of professional fields, including:
- Management
- Marketing
- Market research
- Financial management
- Human resources
- Social media
Hochschule RheinMain also offers a master’s degree program in Media & Design Management if you wish to further specialize and deepen your knowledge.
For degree-seeking students: detailed information on admission requirements, application deadlines, etc. can be found on the German page.
How is it structured?
The B. Sc. in Media Management is a seven-semester program with a modular structure. The program is organized as follows:
- The first two semesters focus on business basics, technology and design, practical software tools, empirical media research and the legal framework in the media sector.
- Starting in the third semester, you can deepen your knowledge and select a specialization.
- Starting in the fourth semester, you will put your knowledge into practice in projects and learn more about corporate management, organization, human resources and marketing.
- In the fifth semester, you will complete an internship to gain valuable professional experience.
- In the seventh semester, you will write your bachelor's thesis to round off your studies and be ready to start your career.
You can find details about the curriculum in the current module handbook (valid as of winter semester 2025/26).
What will I learn?
The Media Management program centers on management. You will learn how to run companies, manage media projects and make decisions while focusing on digitalization and sustainability.
It is not just theory, though. You will gain valuable professional experience working on real-life projects with companies and collaborating with industry professionals.
The network of contacts you will build during your studies will make it easier to launch your career.
Long-term programs:
The Media Management program offers excellent opportunities to study abroad and gain international experience. We have close partnerships with renowned higher education institutions around the globe where you can spend a semester abroad and develop valuable intercultural skills. Contact our International Office for help.
Short-term programs:
1. International Summer School:
The degree program organizes an annual international summer school in July/August with a problem-based learning approach (in collaboration with HSRM's TeachingLearningCenter). During this week-long program, you will work in small, international teams to complete real-life tasks given by partner companies. Our partner universities regularly participate in our International Summer School.
2. Marketing Excursion to Zurich
In spring, you can attend our Media and Marketing Excursion to Zurich. It will give you an insight into Zurich's brand and media world. The excursion includes lectures at the University of Zurich and the daily newspaper NZZ (Neue Zürcher Zeitung).
You can find more information and videos in the corresponding tiles below.
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Summer School WiesbadenSummer School WiesbadenFinal student presentation to our corporate partner Seibert Media.
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Summer School in the USASummer School in the USAMedia Management students at the University of Kansas.
