Media: Conception & Production

Media: Conception & Production (MCP) is a creative degree program that teaches students to develop, design and produce media content and formats, as well as plan and produce a film from content development through post-production. Our students learn basic filmmaking skills such as image design, sound design, editing and the entire post-production process on a professional level. Our students also learn to develop creative ideas and solutions to conceptualize fictional, documentary, journalistic and artistic media content. The program offers state-of-the-art equipment including access to various cameras, PC and macOS workstations, sound studios and two professional video studios. The program teaches its students creative methods to find high-level solutions for their ideas and content using photography and film, 2D and 3D animations, motion design, media installations or studio productions. Working in teams, students create experimental media projects or short films, gain hands-on experience and discover and develop their own strengths in the process. From the very first semester, students work on their own portfolio/demo reel for their professional career and successfully expand it with the practical final thesis.

The bachelor’s degree program Media: Conception & Production offers many creative hands-on courses such as videography, motion design, camera & audio, media design, screenwriting, directing, editing and projects and teaches the theoretical-scientific requirements set by the profession, all in a period of seven semesters. Our students attend seminars in various areas such as journalism, media technology, production management, media theory and media law.

A semester abroad anchored in the curriculum enables students to broaden their intercultural perspectives for personal growth and deepen their professional knowledge. The program cooperates with a large number of international partner universities that have media-specific faculties.

The aim of the program is to train creative media professionals who act responsibly and sustainably on the basis of ethical values, who are able to independently develop new content, grasp complex issues and implement these in an excellent communicative, audiovisual manner in media projects or films. 

As a media professional you are versatile and creative. You conceptualize, design and produce media content in film, animation and audio. You plan and organize complex media projects, master technology and work in a team. With your talent and experience, you create high-quality content that inspires people. You do ethical and sustainable work and contribute to the positive effects of the media. Start your career in the media industry with our unique concept and discover exciting areas such as:

• Film
• Television
• Advertising
• Communication
• Education
• Culture

For degree-seeking students: detailed information on admission requirements, application deadlines, etc. can be found on the German page.