She studied business administration at the Johann Wolfgang Goethe University in Frankfurt am Main and the University of Southampton. Following her empirically oriented doctorate at the University of Hamburg, she worked as a market researcher in a start-up company specializing in online market research. After the takeover by an American company, she took over the management of European marketing and communication activities. In 2008, she moved to the dfv media group, where she was responsible for publications on market research, marketing, trade fairs and exhibitions as media manager and editor-in-chief. After an interim professorship for general business administration at Fulda University of Applied Sciences, she was most recently responsible for the communications policy of the Climate and Environment division at the German Weather Service.

What aspect of your research fascinates you the most?

I am particularly interested in the technologization of communication. AI is increasingly being used in the communication of technical products, in all phases of contact. I would like to take a closer look at this in my research: What is the importance of trust in the use of AI in Marketing and Sales? How can trust be built? What role can live communication, especially trade fairs, play in this? What opportunities and risks does AI-supported communication present for consumer protection?

What constitutes good teaching for you?

In my view, good teaching opens up a dialog. As a teacher, I provide technical and content-related input in order to enter into a discussion with students. It is important to me to create a learning environment in which students enjoy participating. Knowledge is particularly well anchored through personal application, which is why I am particularly pleased to receive examples from students. Be it to discuss special cases, how concepts can be used for them, or examples that relate to their own lives. This makes topics more tangible - after all, everyone is surrounded by companies' marketing and sales efforts.

What career aspirations did you have as a child?

There were several: Photographer, confectioner, librarian. I didn't have the talent for some of them, but I got to know the negative sides of others through internships and changed my mind. My first part-time job was more decisive: I worked as a private tutor. I enjoyed explaining topics in such a way that my students understood them and were able to regain a certain ease with the subjects. This has been a common thread in my professional life ever since: many years as a specialist journalist, now as a professor.

How do you find a balance to your work?

I like to spend time with my family as a balance to my wonderfully varied work. I go out into nature with my husband and son and we explore old castles and palaces in the region. I can really switch off with Zentangle, a meditative form of drawing. I also like to spend Sunday mornings having brunch with friends.