Creative Media Conception

Master of Arts

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What is it?

The master's degree program Creative Media Conception trains creative filmmakers in the fields of storytelling, creation, and innovative media production. In particular, the degree program is designed to develop students’ conceptual and creative leadership skills. In the future, moving images will be the most important component in every area of media communication. Using scientific research, analysis and evaluation methods, students will learn to present social topics in film productions in a way that is appropriate for the target group and will be responsible for their distribution. The degree program offers all applicants with a first degree in design and/or media studies the opportunity to develop important competences and skills for their career in the film industry. In the modules of the 3-semester Master of Arts degree program, students acquire creative, conceptual and both academic and artistic skills. The critical analytical examination of relevant topics is designed to develop the students’ self-image as future journalistic media professionals and enhance their awareness of the social responsibility that comes with this profession. The three modules “Content Development”, “Conceptual Design” and “Media Technology and Production” are the core areas of the degree program. These are accompanied by a project which is both practical and scientific in nature. Modules such as "Media and Communication Science", "Media Culture" and "Market and Media Research" provide the media science content. The module "Organization and Entrepreneurship for Screen Arts" further develops the future graduates’ management and leadership skills. The degree program concludes with the Master Project, which is a combination of theoretical-scientific work and practical projects. The master's degree program is international in its orientation and offers students the opportunity to study at partner universities abroad. Among others, we cooperate closely with the universities River Falls (USA), Vienna University of Applied Sciences (Austria), Volda University (Norway) and the International College of NIDA Bangkok (Thailand).

What can I do with it?

Graduates will be qualified to take on management and research tasks in companies. They can work in positions that deal with conceptual, interdisciplinary approaches in the processes of content development and creation for moving image and innovative production technologies. They will work in the media industry in the area of content creation for advertising, online portals, publishing houses, agencies, communication departments, film productions, television stations, event agencies, educational and cultural institutions, but also in companies in the growing and innovative moving image market (streaming services, video on demand portals, OTT (over the top) providers, social networks etc.).

For degree-seeking students: detailed information on admission requirements, application deadlines, etc. can be found on the German page

Key facts

Study location

Wiesbaden, Unter den Eichen Campus

Standard period of study

3 semesters

Main language of instruction

German - We offer courses in English for exchange students.

Accreditation agency


Commencement of studies

Winter and summer semester


Our i-Punkt at the Kurt-Schumacher-Ring Campus is there to answer all your questions about studying and applying.

For further information you can contact Professor Steffen Böttrich directly.

The course is modularized and has a standard duration of three semesters. The first two semesters focus on design and technology. In the project work, creativity and practice are combined at the master's level. The degree is completed in the third semester with the "Master Project", a theoretical scientific work with application-oriented implementation.

Master studies can be started in the winter or summer semester. The contents of the first two semesters do not build on each other, but complement each other - see also the study plan.



Content Development
In the seminar "Content Development" you will learn tools and methods to develop your own content. This includes relevant interview techniques, research techniques and writing techniques. You will develop new communication strategies and deal with different media formats and forms of presentation.
You'll also practice assessing the social, economic, organizational, psychological, and legal aspects of your work, and the impact of your work on specific audiences.
Scenic Content Development & Storytelling
Here you will develop concepts for journalistic and fictional projects. You'll work on treatments, exposés, scripts and screenplays for radio, television and multimedia.
By taking a historical look at the exemplary development of media formats, you will sharpen your analytical skills in order to shape effective dramaturgies.

Journalistic Content Development
The main point of this course is journalistic topics and editorial practice. The focus is therefore on research, text design and journalistic dramaturgy. Special forms as investigative journalism, constructive journalism and data journalism will also be covered. And all that under time pressure!
Cross Media Communication & Production Management, Networking & Start up
In this module you will deal with the principles of modern communication management, i.e. with internal and external communication of organizations. In addition, you will learn about leadership and the strategic management of organizations and teams.
Afterwards, you will not only know what 360-degree communication, cross-media campaigns, start-up and content marketing 2.0 are, but also how they work and which stumbling blocks your team must pay particular attention to.

Media Economics
The global media markets are in a permanent transition, and the buzzword "digital transformation" is on everyone's lips. Media Economics’ provides an in-depth insight into the development of business models, the analysis of value chains and the strategic evaluation of business fields. In Business Planning, you'll learn the finer points of strategic conception, costing, scheduling and risk analysis of media markets. Strategies for founding and financing start-ups are also covered.

Media Culture
Digitization is creating a cultural change in our society. New technologies are changing long-established media formats and forms of storytelling. It's worth looking at network cultures and analyzing current trends in the media-networked society. We deal with shitstorms, participatory culture, memes, avatars, selfies, ultra fandom and gamification. The focus will be on design thinking and trend scouting.

Market and Media Research 
Based on empirical social research, you will practice using tools and methods of market and media research. You will learn how to define problems, develop research questions and hypotheses, set up studies and conduct primary and secondary analyses. You will design descriptive, explorative and experimental research designs, deal with different survey methods and learn about the relationship between sample and population.
Technical Solutions for Cross Media Productions 
If you want to bring attractive content to the screens of different user groups, you have to be familiar with the technology for cross-media moving image media, because the broadcasting age has been overtaken by social media and the digital distribution platforms (e.g. YouTube) on the right. Here you will learn about different technology equipment needed for cross-media productions, post-productions and subsequent distribution. The teams in work in file-based workflows and with modern management systems.

Trends in Production Technologies and Innovation Management
Did we already mention that media is permanently changing? That's why we are intensively involved with new forms of media consumption and the question of how they affect media production. Of course, new technologies play a major role: e.g., artificial intelligence, the Internet of Things (IoT), augmented and virtual reality and many more ...

Conception and Artist Tools 
In "Conception and Artist Tools" we focus on your creativity and your artistic work: We look at historical developments and current trends in media art, deal with immersive and transmedia storytelling, with special effects (SfX) and visual effects (VfX), 3D animation, TV and motion design. For this we need hardware and software tools as well as methods for the development of creativity and creative implementation.
Communication Theory
What is communication anyway? And how can communication, media, media formats and media spaces be described? What do these descriptions bring to practice? What do privacy, control and surveillance mean to us as human beings, and which role does net culture play in this? We ask these and many other questions in the Communication Theory course - and through reading, reflection, and discussion we seek answers.
A detailed overview of the individual modules can be found in the Modulhandbuch. Subject to change without notice.


Media production with state-of-the-art technology

The “Creative Media Conception” program, together with the Bachelor Media: Conception & Production has extensive and modern AV equipment. This is used for the creative and for the media technical education. The central facility is the new 4K video studio with state-of-the-art video technology. A wide variety of camera systems are available for production. For post-production, the program has multimedia workstations with video editing, animation and audio editing programs and color grading. An audio studio with control room enables professional audio recording and post-production.

The study program does not provide an obligatory stay abroad. Nevertheless, it is possible to spend one or more semesters abroad and even complete a double degree with one of our partner universities. 
With the new project Global Design & Media CoSpace, we were able to win two Double Degree Programmes with ICO NIDA in Thailand and the Volda University College in Norway.

Keep an eye on the project's info pages for updates: 


Content questions about the study degree:

Prof. Steffen Böttrich, Prof. Claudia Aymar



First point of contact for general information
Campus Kurt-Schumacher-Ring 18, 65197 Wiesbaden
T +49 611 9495-1555

Opening Hours:

Mo. - Do. 9:00 - 15:00 Uhr
Fr. 9:00 - 13:00 Uhr


Central Student Advisory Service

Advice on studies, choice of studies and applications
T +49 611 9495-1590


Online consulting portal:
Consultation hours by appointment:
Wednesday 9:00 - 12:00
Thursday 14:00 - 17:00 


Department Design Informatics Media

Master Creative Media Conception

Hochschule RheinMain
Campus Unter den Eichen 5
65195 Wiesbaden


The study program is admission restricted. Detailed information on the application procedure can be found on the following website:

The application form for our combined online/paper procedure can be found on the following website:

For a summer semester the deadline for application is 15.01., for a winter semester 15.07.

In order to participate in the award process, your documents must be received in our study office by these dates.

The contact details of the study office:

What form will the summer semester 2022 take at CMC (online/present)?
The plans for the winter semester have not yet been finalized. As things stand, you should be prepared for a "hybrid form" with face-to-face sessions supplemented by online courses. 

Is there an introductory event?
There will be an introductory event. Date and place will be announced before the start of the next semester.  

What is the course of study?
Information about the course of studies, as well as the module handbook with the description of the individual courses, can be found at the following link.

What technical equipment do I need for the Master's program?
You need a powerful computer (laptop) on which the ADOBE programs run. You can find more information regarding the required computer power on the Adobe website. Additionally, a DLSR camera would also be helpful (not a mandatory requirement).

What is the best way to contact the program at this time?
1) By email to: sekretariat-cmc(at)
2) By phone: +49 611 9495-2125 / -2258

What else is important?
It is important that you set up your university email address as soon as you receive the access data for it (after enrollment). Here you can find the instruction. 
You will receive all other important information via your university email.

Is it possible to start the study program in the summer and winter semester?
Yes, the Master's program can be started in the winter or summer semester. The contents of the first two semesters do not build on each other, but complement each other - see also the study plan.

In the letter of motivation you should already mention ideas for the module "Conceptual Research Study Project". What exactly is this module about?
The "Conceptual Research Study Project" is a large project that is carried out as group work. Based on a jointly developed research question, the central topic is analyzed and researched. An artistic/practical project is then developed based on the analysis and research.

Should the equivalency list also be completed by students of the B.A. Media: Conception & Production have to fill in the list of equivalents?
Yes, a template for this is available for download in the application portal.

Should the letter of motivation be filled out simply or is a graphic design desired?
A template is provided online for the letter of motivation, which contains the questions you should answer. Further graphic design is not necessary. Convince us with your demoreel!

What should the demoreel contain?
It is best to cut your best projects (or excerpts of them) one after the other and separate them with short explanatory intertitles. In the source note you should describe the originals you used in detail, i.e.: title, production date, camera, script, idea, producer, promoter etc .
In addition, there is the possibility in the application portal to set a link to your portfolio. There you can show us further individual works.