K-WEB: KADENCE WINDOW TO EYE-TRACKING & BRAIN-MAPPING METHODOLOGY
K-Web (Kadence Window to Eye-tracking & Brain-mapping methodology)
Design Informatik Medien
Studiengang Media Management
Prof. Dr. Gernot Heisenberg
PT Kadence International
01.06.2014 - 31.10.2014
Aim of the research being carried out is to enable Kadence International to analyze EEG (electroencephalography) time series of test persons that are sampled while being exposed to several 30sec long TV commercials.
With the help of this EEG research it is possible to analyze and verify whether or not an activation of a test person due to the advertising message inside the commercial has happened.
Zum White Paper.