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Program Profile
Studying in the media management program offers students the opportunity of acquiring comprehensive knowledge in the areas of media business, media engineering and media design. The most in-depth part of the curriculum is dedicated to the media business area. Courses in the media engineering and media design areas complement the business administration contents. Providing students with solid knowledge in all these areas is the program's overall aspiration. In doing so, the program is inspired by the motto: Media into business – business into media.
During their studies, the up-and-coming media managers are required to demonstrate a considerable amount of active commitment, organization and lateral thinking. Media management students need to be able to think in business, technical and design terms. All thought processes are influenced by accounting for technical feasibility, cost-effectiveness and audience impact.
Because of the numerus clausus admission threshold, the program's students number very young high school graduates with excellent grades as well as older students with professional experience who managed to enter the program via a waiting period.
The program aims at enabling students to moderate and manage media production processes and take on executive positions in the media industry. Accordingly, students are trained as generalists with a comprehensive knowledge of media markets, media products and media production processes.
The introduction of the bachelor's degree provides graduates with the ideal prerequisites for a jump-start into their future professional careers in the form of an internationally recognized higher education degree. Graduates have good and even very good job prospects.
Moreover, since winter semester 2009 the same study location also offers a master's program in media & design management as a second degree which builds on the bachelor's program.
Getting a Bachelor of Arts in Media Management in Six Semesters
The standard period of study of the bachelor's program in media management is six semesters. The courses have been assigned to modules by whose completion students earn credit points in the European Credit Transfer and Accumulation System (ECTS). The European Credit Transfer System facilitates the recognition of completed courses and credit points from other institutions of higher education.
The program's first ten modules imparts wide-ranging foundational knowledge, creating a solid academic basis. In the ensuing modules, the acquired fundamentals are then solidified and expanded in practice-oriented project work and more in-depth lectures and seminars. Project studies that focus on the practice-oriented application of the knowledge and skills gained eventually make up a major proportion of the second part of the program. Independent work in small groups constitutes the distinct characteristic of the project studies phase. On top of this, all students complete an 18-week internship.
The program ends with the completion of a bachelor's thesis. Students choose the topics of their thesis in consultation with the advising professors. Choosing a topic allows students to create individual profiles in media business, media engineering or media design or in a combinations of these areas.