Interdisciplinary competences constitute the winning assets for careers in the media industry. Our three subject areas media business, media engineering and media design will provide you with an excellent preparation for the job market. By studying a unique combination of subjects, graduates of the program acquire skills for developing concepts for media artifacts, for testing whether media concepts are feasible and for implementing them in ways that suit the media in question. All thought processes are influenced by accounting for technical feasibility, cost-effectiveness and audience impact.

Media Business

A training in business administration is the foundation of the media management program, complemented and solidified by media-specific offerings. Graduates have learned how to evaluate media-relevant issues from a business perspective.

The foundational business administration training as media manager comprises the following content matter:

• Fundamentals of business administration
• Finance and accounting, human resources management, organization and planning
• Fundamentals of business and company law
• Media marketing, which includes understanding different types of product positioning in marketing and an analyzing how operational marketing tools work
• Management with a focus on corporate culture, structure and strategy, segmentation, positioning, portfolio management and organizational development

Apart from providing its graduates with a business administration framework, the program aims at imparting the ability to systematically master strategic planning and control tools. In addition, the program emphasizes a business administration perspective that increasingly deemphasizes quantitative factors by placing qualitative aspects such as motivation, leadership and culture at the center of successful management. Instruction by practitioners and adjunct instructors from different professional fields ensures an adequate understanding of current media markets and their dynamics. This allows enriching the business administration framework with the distinctive traits of the media industry.

Media Engineering

The education in the technical subjects of the media management program is oriented toward the continuously changing requirements of the technical environment. Contents are constantly being updated and adapted, which promotes students' independent work on tracking the most recent technological trends.

The courses in the technical subject area focus first and foremost on understanding the fundamental technologies as well as the resulting operational processes, management contexts and quality profiles in the process of adding value. All fields of application of the classical as well as the most recent modern media are covered, which in particular also includes communication and information management systems for managerial accounting and leadership tasks in enterprises of all industries.

The core of the technical education is comprised of the fundamentals of media and computer engineering. This includes most of all grasping the interplay of technical and physical processes and understanding digital information management and media systems. Building on this base, the program contents from the areas of TV and video as well as information and communication technologies reflect the current technical state-of-the-art on the media marketplace. Instruction in audio-visual technologies focuses on analog and digital TV technologies, which is complemented by audio and video workflows, digital imaging, data compression and content management systems as well as production processes.

Courses in information and communication technology focus on concepts such as data, information, document management, network systems, databases and expert systems. In the fourth through sixth semesters, courses focus on working on cutting-edge technological trends.

All of our courses move connections to current developments and trends center stage. Thanks to the faculty's up-to-date facilities that are equipped with new media systems, students can immediately test what they have learned by practically using it during lab classes. Thus, students acquire an intimate familiarity with video and audio studios, editing technology, animation systems, multimedia workplaces, programming and database management.

Media Design

When conceptualizing and realizing media products, what most determines success next to technical quality is an implementation that is sensitive to the requirements of the medium in question and fine-tunes its target group appeal. Media managers mainly design concepts for a target-group-oriented development and production of media products that utilize the most suitable media in the best possible way. They are indispensable for the strategic planning of media as well as in the editorial and technical development and implementation of media concepts. Media manager's particular challenge amounts to working out solutions by deploying innovative technologies while taking account of economic requirements.

In the courses of the media design subject area, students first delve into the foundations of graphic design: aesthetics, color, format, layout, typography and so on. Moreover, students learn how to present problems and formulate briefings and how to develop, analyze, evaluate and implement concepts.

Moving on from this foundation, students will then study media-specific contents in the areas audio-visual design (film and TV) and interactive media (information architectures, interface design, usability engineering). Theoretical classes are complemented by practical lab classes and training in applications such as InDesign, Photoshop, Flash and others.

In their fourth semester students develop and realize a complex media production project, which is based on a preset assignment. In the practical implementation of the project, students became acquainted with all stages of media production projects from concept finding to production, thereby acquiring all the requisite knowledge for the ensuing project phase as well as for the professional practice.