Hauptnavigation
Modules & Courses
On this page, you will find module and course descriptions of the master's program in media & design management for downloading as pdf files.
Module 01 (Compulsory Module) Strategic Management & Leadership
- Module Description: Module 01 (pdf)
- C 01 L/T Media Companies & Markets (pdf)
- C 02 S Business Development in TIMES Companies (pdf)
- C 03 L/T Market & Media Research (pdf)
- C 04 L/T Human Resource Management (pdf)
- C 05 L Marketing Communications (pdf)
Module 02 (Compulsory Module) Fundamentals & Technologies of Digital Media
- Module Description: Module 02 (pdf)
- C 06 L Interactive Media (pdf)
- C 07 S/T Media Design/Moving Image Media (pdf)
- C 08 L/S Media Technologies 3 4 4 (pdf)
- C 09 S Introduction to Mobile Media Technologies (pdf)
- C 10 L Theory of Design (pdf)
Module 03 (Elective Module***) Marketing & Sales
- Module Description: Module 03 (pdf)
- C 11 L Marketing & Sales I (pdf)
- C 12 L Marketing & Sales II (pdf)
- C 13 S Marketing & Sales III (pdf)
- C 14 WS Student Research Project (composite grade) (pdf)
Module 04 (Elective Module***) Corporate Communications
- Module Description: Module 04 (pdf)
- C 15 L Introduction to Corporate Communications (pdf)
- C 16 L Elements and Strategies of Public Relations (pdf)
- C 17 S Case Studies in Corporate Communications (pdf)
- C 18 WS Student Research Project (composite grade) (pdf)
Module 05 (Elective Module***) Publishing/Content/Production
- Module Description: Module 05 (pdf)
- C 19 L Strategic Marketing Management in Publishing (pdf)
- C 20 L Operat. Mgmt. and Marketing in Publishing and Content (pdf)
- C 21 S Case Studies in Publishing (pdf)
- C 22 WS Student Research Project (composite grade) (pdf)
Module 06 (Elective Module***) Digital Media Production
- Module Description: Module 06 (pdf)
- C 23 L Digital Media Production (pdf)
- C 24 I Digital Media Production Training (pdf)
- C 25 S Digital Media Production Workshop (pdf)
- C 26 WS Student Research Project (composite grade) (pdf)
Module 07 (Elective Module***) Rich Media Application Design
- Module Description: Module 07 (pdf)
- C 27 L Media Engineering (pdf)
- C 28 L Usability Engineering (pdf)
- C 29 S Rich Internet Application Development (pdf)
- C 30 WS Student Research Projekt (composite grade) (pdf)
Module 08 (Elective Module***) Mobile Media & Telecommunications
- Module Description: Module 08 (pdf)
- C 31 L Mobile Media Applications & Distribution (pdf)
- C 32 L Telecommunications Management & Economics (pdf)
- C 33 S Case Studies in Mobile Media (pdf)
- C 34 WS Student Research Project (composite grade) (pdf)
Module 09 (Elective Module***) Brand Communication
- Module Description: Module 09 (pdf)
- C 35 L Brand and Brand Navigation (pdf)
- C 36 L Communications Research (pdf)
- C 37 S Digital Marketing (pdf)
- C 38 WS Student Research Project (composite grade) (pdf)
Module 10 (Elective Module***) Creative Conception
- Module Description: Module 10 (pdf)
- C 39 L Creativity Techniques (pdf)
- C 40 L Interactive Design (pdf)
- C 41 S Copywriting and Conception (pdf)
- C 42 WS Student Research Project (composite grade) (pdf)
Module 11 (Elective Module***) Corporate Design
- Module Description: Module 11 (pdf)
- C 43 L Corporate Identity (pdf)
- C 44 L Corporate Design (pdf)
- C 45 S Corporate Design Exercises (pdf)
- C 46 WS Student Research Project (composite grade) (pdf)
Module 12 (Compulsory Module) Corporate Culture & Leadership
- Module Description: Module 12 (pdf)
- C 47 S Corporate Culture & Organisational Development (pdf)
- C 48 L Leadership (pdf)
- C 49 S Media and Corporate Law (pdf)
- C 50 S Scientific Research and Documentation (pdf)
Module 13 (Compulsory Module) Project Studies
- Module Description: Module 13 (pdf)
- C 51 I Project Management & Organisation (pdf)
- C 52 P Project Work (in a concentration module) (pdf)
Module 14 (Compulsory Module) Master Thesis
*** Elective module: Students need to complete three elective modules in their third semester.
L = Lecture
S = Seminar
WS = Workshop
T = Tutorial
P = Project Studies
I = Internship