The program has been active in different contexts beyond the regular curricular offerings for quite some time now. This includes the hosting of workshops and training sessions during Workshop Week (Werkstattwoche), administration of the GWA (German Association of Communication Agencies) Junior Agency competition for young high potentials in the marketing and communications industry and organization of the jury meetings for the GWA Production Award and competitions of the German Designer Club, the annual hosting of the scriptwriting camp,organizing of paper trade fairs, the hosting of lectures and discussions with successful graduates as well as of literary and musical inhouse events, the organization of regular exhibitions of thesis work and other projects and other presentations such as the screening of the Cannes Reel with the world's best advertising films. Last but not least, we are also involved in the newly founded Hesse Film and Media Academy.